Conversion Copy | Content Creation

Category: Reviews

7 Books Every Business Owner Should Read

This post has been updated with new content. I recently wrote an article for the Logomaker. It’s my list of seven books that every small business owner should read—plus three more books I think you’ll enjoy. In case you’re interested in my recommendations, click here to read the article (and add your favorite book in […]

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The Brandgym—A Brandstory Review

Every once in a while, a book comes along with enough good ideas and marketing how-to’s that I recommend adding it to your marketing tool box. But in the case of The Brandgym (by David Taylor and David Nichol), the book isn’t just a tool to be included, it is all of the tools in […]

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Fascinate—The Brandstory Review

When I first started hearing about Sally Hogshead’s book, Fascinate, I was convinced she had it all wrong. Why would anyone want to fascinate potential customers when they could be engaging and selling to them? Fascinate seemed like the wrong word. But I’m the one that was wrong. Sally’s definition of fascinate comes from the […]

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100 Best Business Books of All Time—Brandstory Review

A little over a year ago, Todd Sattersten sent me a copy of his (then) new book, The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, coauthored by Jack Covert. In exchange for the book, I was supposed to provide feedback. For a variety […]

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Where’s the Sausage—Brandstory Review

This entry was originally posted on December 28, 2007 at the old Brandstory blog. One of my favorite web logs is David Taylor’s BrandGymBlog. David’s no-nonsense approach to marketing is one that really appeals to me, so I’m a regular visitor to his site. A couple of months ago I got a copy of David’s […]

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Life After the 30 Second Spot: The Brandstory Review

This entry was originally posted on June 12, 2006 at the old Brandstory blog (link available for a limited time). Last week I heard a few minutes of NPR’s On The Media, where Bob Garfield laid out a doomsday scenario for broadcasters (transcript here). Bob said: “A little over a year ago, we floated a […]

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My Review of Whatever You Think, Think the Opposite

This entry was originally posted on May 31, 2006 at the old Brandstory blog (link available for a limited time). A few weeks ago, CEO-READ put out a call for willing book reviewers. They offered to send a book to anyone who would read and review it. I volunteered and they sent me a copy […]

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Swanson’s Unwritten Rules

This entry was originally posted on November 11, 2005 at the original Brandstory blog (link available for a limited time). This was before it was discovered that a portion of the booklet was borrowed from another source (probably why the links no longer work). Two other changes since this post was originally written, Business 2.0 […]

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The Big Moo—Worth Remarking About

This entry was originally posted on October 9, 2005 at the original Brandstory blog (link available for a limited time). What do Harry Houdini, Gilroy garlic, Zagats, and a hike through the red wood forests of Mount Rainier have in common? They’re all teaching moments featured in Seth Goodin’s latest book: The Big Moo (along […]

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