I am fascinated by the power of stories to stimulate change in the people that hear them. Sometimes the story is told in an advertisement that piques the interest of a customer and the result is a purchase. Sometimes the story is told by an executive who needs to get buy-in from employees on a new strategy or direction. And sometimes it comes from an author or movie maker who tells a story so brilliantly that you feel better for having read or seen their work (American author Pat Conroy has had this effect on me several times).
A story is a powerful tool.
Today’s Friday Inspiration is a few quotes about the power of stories in life, in books, in business…
“Storytelling is the most powerful way to put ideas into the world today.” —Robert McKee
“Stories have power. They delight, enchant, touch, teach, recall, inspire, motivate, challenge. They help us understand. They imprint a picture on our minds. Consequently, stories often pack more punch than sermons. Want to make a point or raise an issue? Tell a story.” — Janet Litherland
“Stories are the single most powerful weapon in a leader’s arsenal.” —Howard Gardner, Harvard University
“The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in.”
“If you’ve heard this story before, don’t stop me, because I’d like to hear it again.”