Welcome to the new (and quite possibly, improved) Brandstory blog.

After taking significant time off to pursue a master’s degree and then to settle back into life, it feels like the time is right for me to return to writing about marketing, advertising, strategy, and story. But with a small twist. The blog has a new location, look, and feel.

If you included the old Brandstory in your blog roll in the past, I would be forever grateful if you would update the link to the new blog. And if you haven’t included Brandstory in your blog roll, I would be even more grateful if you decided to do that now. (Yes, I know, blog rolls are a little passé, but it can’t hurt to ask). You can also add Brandstory to your RSS feed by clicking this link so you’ll never miss a post.

While I’ve got a few ideas of the things I’d like to write about it the future, in a lot of ways, I’m starting all over again. I’m busily porting over a few of my favorite “legacy” posts and I’ll soon be adding new content and ideas. Hopefully the things I have to share here will be worth your while.