Conversion Copy | Content Creation

Category: Leadership

Friday Inspiration: Dick Foster

Last week, Forbes printed a short interview with Dick Foster, Senior Partner and Director at McKinsey & Company. Foster is most famous for his book, Creative Destruction. From the interview, it would appear that Foster is more than a little skeptical of business gurus who advise doing the same things you see high-performing companies doing: […]

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Rethinking Business School

This post doesn’t have much to do with marketing or stories, it’s just something I’ve been thinking about for the past couple of days… I have been reading Seth Godin’s new book, Linchpin, in which he is very critical of the failure of our education system to teach creativity. He argues that we churn out […]

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100 Best Business Books of All Time—Brandstory Review

A little over a year ago, Todd Sattersten sent me a copy of his (then) new book, The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, coauthored by Jack Covert. In exchange for the book, I was supposed to provide feedback. For a variety […]

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The Blue Nile Philosophy—Just Be 10% Better

This entry was originally posted on May 11, 2007 at the old Brandstory blog. I have been a fan of Blue Nile ever since I received a booklet from them six or seven years ago. The booklet, really a direct mail piece, explained how to do different “guy” things like carve a turkey, mix a […]

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