Conversion Copy | Content Creation

Category: Brand Voice

The best way to connect to your customers? It depends.

How do you connect with your customers? I’m not talking about how you talk to them (or at them like most brands to). How do you connect with your customers so they feel understood. Or entertained. So they see what you are saying and say, “yeah, that’s right.” How do you share who you are […]

Read More

You and I have a lot in common

Are your friends a lot like you? Most of us surround ourselves with people who think like we do. We tend to vote for the same people. Cheer for the same sports teams. Watch the same television programs and read the same books and magazines. When we get together, we eat the same foods, drink […]

Read More

Are you building a personal brand or a corporate brand?

Are you building a personal brand or a corporate brand?

Is your brand personal or corporate? Here are a few things to think about as you choose which is better for you as you build your brand.

Read More

A Compelling Story… Told by Google

This brand story from Google is so good, it doesn’t need an introduction… Not only is it a fun story to watch, it’s a pitch perfect demonstration of how Google products can make life better. Very few brand stories are told as well as this one. H/T: American Copywriter.

Read More

Patagonia—Customer Stories Are the Story

When it comes to telling a compelling brand story, nothing is more powerful (or more effective) than letting your customers do the talking. That’s exactly what Patagonia has been doing for three decades. Every year, customers send more than 80,000 photographs of themselves doing the things they love—wearing Patagonia gear. And the results are stunning. […]

Read More

Apple, Zappos, and, uh, Madsen Cycles?

Tired of reading articles about how good Apple is at branding? Or Zappos and their over-the-top customer service? Or SouthWest Airlines and their unique approaches to people management? Many people say they really can’t learn much from case studies like these because the companies are so big and enjoy huge marketing budgets, operational efficiencies, and […]

Read More

The Secret to Groupon’s Success?

Groupon is a great idea and a very successful company. In a little more than a year, it has grown to more than $400 million in revenues. It has local websites offering deals in more than 100 U.S. cities from Akron to Winnipeg and more than 20 other countries. Hundreds of thousands of customers subscribe […]

Read More

Branding Like Jackson Pollock

Time magazine called him Jack the Dripper. And that’s a pretty good description for the best known abstract impressionist, the artist who created dozens of paintings that made people in museums around the world say, “My seven-year-old could have painted that.” He painted the most expensive painting ever sold at auction—a work of art titled […]

Read More

What Makes a Tagline Great?

Taglines are like logos. Just about every brand has one. And consumers tend to remember only the very best ones. Do you recognize these? “How well do you share?” “Higher standards.” “For life.” “We Want You to Live.” Me neither. Those taglines were used by Ricoh, Bank of America, Volvo, and Mobil. And they are […]

Read More

Jason Fried on Brand Voice

The latest edition of Inc Magazine has a great article by Jason Fried (founder of 37 Signals and author of Rework) on “Business Writing” which he describes as “bad, boring, and barely read.” When I saw the headline, I thought the article was about memos, email, and what is typically thought of as business writing. […]

Read More