Lately I’ve been giving a lot of thought to the idea of standing out. Getting noticed. Achieving notoriety. Being remarkable. Seth Godin is famous for creating the idea of The Purple Cow. A very boring thing (cow) that is different in a fundamentally remarkable way (its color). Godin’s challenge to his readers was to be […]
How do you connect with your customers? I’m not talking about how you talk to them (or at them like most brands to). How do you connect with your customers so they feel understood. Or entertained. So they see what you are saying and say, “yeah, that’s right.” How do you share who you are […]
Are your friends a lot like you? Most of us surround ourselves with people who think like we do. We tend to vote for the same people. Cheer for the same sports teams. Watch the same television programs and read the same books and magazines. When we get together, we eat the same foods, drink […]
Is your brand personal or corporate? Here are a few things to think about as you choose which is better for you as you build your brand.
This brand story from Google is so good, it doesn’t need an introduction… Not only is it a fun story to watch, it’s a pitch perfect demonstration of how Google products can make life better. Very few brand stories are told as well as this one. H/T: American Copywriter.
Groupon is a great idea and a very successful company. In a little more than a year, it has grown to more than $400 million in revenues. It has local websites offering deals in more than 100 U.S. cities from Akron to Winnipeg and more than 20 other countries. Hundreds of thousands of customers subscribe […]
Time magazine called him Jack the Dripper. And that’s a pretty good description for the best known abstract impressionist, the artist who created dozens of paintings that made people in museums around the world say, “My seven-year-old could have painted that.” He painted the most expensive painting ever sold at auction—a work of art titled […]
Taglines are like logos. Just about every brand has one. And consumers tend to remember only the very best ones. Do you recognize these? “How well do you share?” “Higher standards.” “For life.” “We Want You to Live.” Me neither. Those taglines were used by Ricoh, Bank of America, Volvo, and Mobil. And they are […]