Conversion Copy | Content Creation

Category: Books

Get the New Telling Your Brand Story Book

As you know I try to share one good idea with you every week via email and on this blog. Today I’m going to depart from that pattern and instead offer you a book’s worth of ideas for sharing your brand story. My book, Telling Your Brand Story, is finally available on Amazon. It covers: the […]

Read More

What I’ve been reading—and what you should read too

A few weeks ago I attended a marketing conference in Toronto. At one of the networking events, I struck up a conversation with another attendee. You’ve probably had a version of this conversation a hundred times. It usually starts with, “So what do you do?” When I told her that I specialize in creating landing […]

Read More

What it takes to get your idea off the ground

What it takes to get your idea off the ground

“It wasn’t luck that made them fly; it was hard work and common sense.” Do you know who the first person to fly was? Of course. Everyone knows that. At 10:35, on December 17, 1903, Orville Wright climbed into the “flyer” that he and his brother had built and became the first man to successfully […]

Read More

Reciprocity: why you buy girl scout cookies every year.

Reciprocity: why you buy girl scout cookies every year.

I’m going to admit a personal weakness here… I love Girl Scout cookies. Especially Thin Mints. Which would be no big deal, except when I open a box, I can’t just eat 2-3 cookies and call it good. I eat the whole sleeve of 16 cookies. Then I eat the other sleeve. And, if there’s another […]

Read More

Telling Your Brand Story—
Get the free ebook!

Have you struggled to find the right story for your brand? Do you have a brand story that you’re not happy about? Or do you wonder if your story could be improved? If you answer yes, to any of these questions, you should read my new ebook, Telling Your Brand Story: 15 places to find […]

Read More

Friday Inspiration: Dick Foster

Last week, Forbes printed a short interview with Dick Foster, Senior Partner and Director at McKinsey & Company. Foster is most famous for his book, Creative Destruction. From the interview, it would appear that Foster is more than a little skeptical of business gurus who advise doing the same things you see high-performing companies doing: […]

Read More

Tell to Win—The Brandstory Review

From time to time, I receive books from authors who are hoping I’ll like the book enough to write about it. This is one of those times. I write (and read) a lot about brands, story, marketing, and strategy, so when I get a book on one of those topics, I’m generally inclined to read […]

Read More

Bogusky and Winsor on Brand Stories

A short excerpt from Baked In by Alex Bogusky and John Winsor: “Marketing people like to say that product is more than a physical object. As in a cup of coffee is more than a cup of coffee. A pair of sunglasses is more than a pair of sunglasses. A car is more than a […]

Read More

When Social and Market Norms Collide

In his excellent book, Predictably Irrational, author Dan Ariely writes about how people interact in two different ways, socially and commercially. Social exchanges are freely given, without an expectation of repayment—helping a neighbor move a sofa, helping a coworker jump start a dead battery, or opening a door for someone. These are the every day […]

Read More

7 Books Every Business Owner Should Read

This post has been updated with new content. I recently wrote an article for the Logomaker. It’s my list of seven books that every small business owner should read—plus three more books I think you’ll enjoy. In case you’re interested in my recommendations, click here to read the article (and add your favorite book in […]

Read More