Conversion Copy | Content Creation

Blog

Why Stradivarius violins sound better—it’s not what you think

You’ve no doubt heard of Stradivarius violins. They’re so well known in the music world that they’re often just called “Strads.” Antonio Stradivari lived from 1644 until 1737 and was famous for making the very best violins, cellos, harps, and violas in the world. There are about 650 original Strads around today. And all of them are […]

Read More

Connect with customers like an Arabian queen, here’s how…

Thanks to Disney (and probably Robin Williams) you are no doubt familiar with the story of Aladdin’s Magic Lamp. You’ve also heard of Sinbad the Sailor, either from watching Saturday morning cartoons or one of the dozens of movies and TV shows about him. And you’ve probably heard of Ali Baba and the Forty Thieves—even […]

Read More

You may lose an important marketing tool if you don’t read this

About ten years ago, Science (the journal) published an interesting study that looked at how framing a question impacted decision-making. Study participants were told that they would receive money for helping with the research. Something like: “You will receive £50.” Then they were asked to choose between two options. They could either keep £30 or […]

Read More

The 1961 discovery that still impacts whether you sell today

In 1961, a military analyst named Daniel Ellsberg conducted two famous experiments. He had a large jar that contained 90 balls. 30 of the balls were red while the rest of the balls were either black or yellow. The 60 black and yellow balls were added at random so there could be 30 of each […]

Read More

Comedian Steve Martin’s hard-to-believe success secret

Comedian Steve Martin’s hard-to-believe success secret

When I was 12 years old, I ordered my first batch of 12 cassette tapes from the Columbia House Record Club—for a penny. Side note: An exhibit of King Tut’s artifacts travelled around the United States in the late 70s setting off a small King Tut craze as his image appeared on magazines and in […]

Read More

Do you see the face or the vase in this image?

You’ve probably seen this graphic before: It’s called Rubin’s vase. Some people call it the Rubin face. The name you prefer probably depends on the figure you see when you look at it—the white vase in the middle or the faces on the sides. The interesting thing about this graphic is that while you can […]

Read More

Why we start, but don’t finish, so many things.

If you’re anything like me, you’ve got a large stack of books on your desk that you bought because you want to learn from them. And, if you’re anything like me, that stack gets bigger every year, not smaller. I’ve started almost all of them, but am stuck in the first few chapters. What’s more, […]

Read More

How a story saved a 900-year-old landmark

If you’ve ever been to Paris, you’ve probably visited Notre Dame de Paris, the gothic cathedral in the heart of the city. It’s a beautiful building with an amazing history. It took 285 years to build and is one of the first buildings to use the architectural innovation of flying buttresses. It’s where King Henry […]

Read More

The #1 thing you want every customer to be

The other day I interviewed an electrical engineer for a project I am working on. I was trying to understand a complex device that mitigates power factor error and power harmonics—and more importantly, the people who buy these devices. Don’t worry, that technical stuff isn’t really part of this story. Were potential buyers interested in saving […]

Read More

Timex and Beowulf and a copywriting secret you should know

Last week I asked you to think back to your history class in high school. This week, I’d like you to think back to your English class, where you probably heard a version of this story… Hrothgar, the King of the Danes, had a great hall where he dined with his warriors and the other […]

Read More