Brandstories that Put Consumers to Sleep.
Tom Fishburne perfectly captures the state of about 95% of story-telling by brands today. As he says, “it doesn’t pass the bed time story test.”
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Tom Fishburne perfectly captures the state of about 95% of story-telling by brands today. As he says, “it doesn’t pass the bed time story test.”
This entry was posted on Tuesday, April 26th, 2011 at 11:18 pm and is filed under Art, Brand Story, Cartoons, Story Telling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

