Brandstories that Put Consumers to Sleep.
Tom Fishburne perfectly captures the state of about 95% of story-telling by brands today. As he says, “it doesn’t pass the bed time story test.”
Thursday, February 23, 2012
On My Nightstand:
What I'm Reading Now:
Next Up:
Favorite Biz Books:
Books I Really Like (and Highly Recommend):
Recently Finished: